At Sustainable Brands 2011, PepsiCo Senior Vice President Advanced Research Division Rocco Papalia tells the story of Sun Chips biodegradable bag, which experienced pushback from consumers for being noisy -- despite being compostable and therefore environmentally preferable.
He shares the difficulties of physically turning bio-degradable material into a chip bag, communicates their marketing approaches and how they fared with consumers, and shares lessons learned from their experience.
Watch this video from SB'11 here.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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