Pure Profit: Benefits of Sustainable Finance

WWF has released a report titled 'Pure Profit for Russia: Benefits of Responsible Finance' (in Russian and English), which, we hope, provides a balanced overview of the existing sustainable lending and investment pathways not only for Russia, but for other emerging market economies, too.

The current myopic attitude towards various types of risks (credit, social, environmental, etc) and attempts to externalise these beyond national borders and short time frames have been amongst the primary contributors to both the ongoing environmental degradation and the credit crunch of 2008 – 2010. In order to aid the recovery of the world economy from the financial crisis it is essential that the reforms implemented in the international financial system are based on longer term considerations and that they actively take steps to avoid risks externalisation
through the implementation of prudent management policies and practices.