If you're looking for practices to accelerate the adoption of sustainable ideas, then invest in the book "The Innovator's Way" by Peter Denning and Robert Dunham. It puts a clear focus on some individual practices in the areas observation, conversation and reflection that contribute to successful innovation.
They define the main work of invention as:
- Sensing: Bringing forth a new possibility that woulod bring value to the community.
- Envisioning: Building a compelling story
And they provide a breakdown of the key stages adoption and the skills required:
- Offering: Presenting a proposed practice to a community or its leaders, who commit to considering the proposal.
- Adopting: Community members commit to trying out the new pracice for the first time.
- Sustaining: Community members commit to staying with the practice for its useful life.
Behind invention and adoption, Denning and Dunham identify the process skills of executing plans that produce and sustain adoption, and leading - proactively working to producethe outcomes and overcoming resistance. And they argue that the seven skills need to be practiced to a level of mastery that has them embodied, so they work automatically in times of chaos and change. Anyone serious about developing sustainability practices will find this book a great investment.
The approach that Denning and Dunham take is strongly grounded in the field of Ontological Coaching, which has deep foundations in biology, philosophy and linguistics. The skills and practices they propose are accessible to individuals looking to build their personal effectiveness as innovators and change agents.
Find out more about Ontological Coaching, click here.
To find out more about Ontology, Sustainability and Regenerative Business, click here.
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