, and just about every other media outlet around the world, recently picked up an interesting story first published by The Times about the quantity of carbon emissions generated by a single Google search. The story claimed amongst other things that two Google searches used the same amount of power as boiling a kettle, and attributed these findings to Harvard Physicist Alex Wissner-Gross of CO2 Stats
The truth is that Wissner-Gross never made these claims. In fact his report does not even refer to Google. It appears The Times took his research and made some very unscientific extrapolations to fabricate a news story.
Wissner-Gross was quick to set the record straight
, and Google
were equally quick to publish their own, much more believable calculations. Ironically, Wissner-Gross and Google have both inadvertently profited from this piece of media shenanigans. Their respective responses have been published far-and-wide over the internet, giving CO2 Stats a level of publicity it could never have dreamed of and Google a chance to plug its environmental credentials.
The Times has now edited the original story
with reference to the responses of Wissner-Gross and Google.
Perhaps the old maxim is true - There is no such thing as bad publicity.