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Terence Jeyaretnam's Blog – October 2008 Archive (5)

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A Question of Ethics

In aiming to disentangle the concept of sustainability, let’s focus on what a sustainable company may look like. But, even before a corporate embarks down the fallopian tube of sustainability towards the conception of becoming a more sustainable company, there are several barriers and challenges it needs to overcome. One of the key challenges is understanding what a sustainable version of it may look like, and indeed, what sustainability means to it. So, to get started, the company… Continue

Added by Terence Jeyaretnam on October 30, 2008 at 5:00pm — No Comments

Account-Ability for Sustainability

What is the influence of government and business, in global sustainability? This is a question that often unravels traditional notions of belief held by politicians and management. Does this form part of corporate or public governance issues? Certainly, in terms of dollar profit for business, and votes for public office-bearers, the buck stops with customers and voters, or it would seem. But, Nike ‘just’ did not ‘do it’ when it came to extensive reputational damage as a consequence of… Continue

Added by Terence Jeyaretnam on October 27, 2008 at 2:00pm — No Comments

Greenwash: The Devil is in the Detail

Greenwash is a term that, in the 70s and 80s, was used to describe external corporate communications aimed at painting, perhaps not the complete, but indeed a greener corporate image than what was reality. Common perception is that Greenwash is very much dead, particularly with the introduction of the corporate environmental or sustainability report. There is now more information on corporate environmental and social performance than ever before. Firstly because the market is… Continue

Added by Terence Jeyaretnam on October 24, 2008 at 5:00pm — No Comments

Marketing Green Products

Everywhere you turn there are green products and services, and we are increasingly surrounded by green advertising. Some of the notable examples may include large billboards advertising the BP being the largest manufacturer of solar panels in Australia-, Virgin Blue offering carbon offset flights, carbon offset beer by Cascade (Cascade Green) and a range of consumer products carrying recycling and recycled content information. Indeed, once you start noticing green marketing, it is far… Continue

Added by Terence Jeyaretnam on October 20, 2008 at 2:00pm — 1 Comment

Sustainable Thinking

Do you sometimes feel that you had left your brain behind in a decision you had made or your thought process? Do you feel that you do it far too often? Well, I do especially when it comes to living an excess lifestyle. We in Australia are only 3rd behind the United States and Canada in our ‘eco footprint’ – that is the amount of hectares it takes to feed, clothe and provide for each of us. It is about four times the footprint of an average Chinese or Indian citizen. In other words, if… Continue

Added by Terence Jeyaretnam on October 20, 2008 at 2:00pm — 1 Comment

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Green-e Energy Certifies NIPSCO’s New Green Power Option for Indiana Customers

Center for Resource Solutions (CRS) today announced that Merrillville, Ind.–based Northern Indiana Public Service Company’s (NIPSCO’s) new Green Power Program has been certified by Green-e Energy. NIPSCO joins the growing network of renewable energy providers that offer clean energy options certified by Green-e Energy, North America’s leading certification and verification program for renewable energy."We are pleased that residents and businesses in Indiana now have a certified renewable energy…See More
Feb 13
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Jessi Copeland posted a blog post

JustGreen® Renewable Energy Credits Now Green-e Certified

Center for Resource Solutions (CRS) today announced that Just Energy’s new renewable energy certificate (REC) product, "JustGreen RECs," is now certified by Green-e® Energy.  Just Energy, one of North America’s largest green energy providers with $70M invested in green energy projects, joins the growing network of renewable energy providers that offer products certified by Green-e Energy, North America's leading certification and verification program for renewable energy."We are very excited to…See More
Jan 29
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