Creating a better future
Did you know that enough sunlight falls on the earth’s surface every hour to meet world energy demand for an entire year? That the average amount of solar energy that falls on Australia is about 15,000 times the nation’s energy use? Then there’s wind, geothermal, wave and hydro to draw on, in vast renewable quantities. Coal is cheap, but that’s because
… ContinueAdded by Terence Jeyaretnam on August 23, 2010 at 12:00pm — 2 Comments
There are two types of people in the world - those who divide people into groups and those who don’t. In marketing, the practice of customer segmentation is important. It helps make sense of the complexity in the way decisions are made, especially in purchasing. Often, dividing people into four or five groups makes… Continue
Added by Terence Jeyaretnam on June 28, 2010 at 5:30pm — No Comments
There’s been a campaign of mind washing Australians, by those most to gain, to believe that a response to global warming through carbon mitigation will be at a significant cost to society that will result in job losses and a lower quality of life. This has virtually made the policy proposition for an emissions trading scheme a back-leaning ladder to climb. What’s more, this has turned the pinhole into a doorway for climate change deniers and skeptics to march into.
… ContinueAdded by Terence Jeyaretnam on March 22, 2010 at 2:30pm — 1 Comment
Added by Terence Jeyaretnam on February 23, 2010 at 9:20am — No Comments
With the black clouds of the GFC looming upon us at the start of 2009, we were cornered to ask some big questions. So what of business sustainability? Is it still important?
Would businesses still seek to be green, or would the sustainability budget be one of the first to be cut? But, we were optimistic. In 2008 we no… Continue
Added by Terence Jeyaretnam on January 20, 2010 at 10:30am — No Comments
Added by Terence Jeyaretnam on September 18, 2009 at 12:00pm — No Comments
World Environment Day (WED) is celebrated every year on 5 June in more than 100 countries. WED was established by the United Nations General Assembly in 1972. WED is hosted every year by a different city and commemorated with an… Continue
Added by Terence Jeyaretnam on May 21, 2009 at 12:32pm — No Comments
Added by Terence Jeyaretnam on May 9, 2009 at 1:54pm — No Comments
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Added by Terence Jeyaretnam on February 26, 2009 at 1:00pm — 11 Comments
Added by Terence Jeyaretnam on February 4, 2009 at 3:30pm — No Comments
Paul Hawken is one of the best-known environmental authors of our time. With The Ecology of Commerce, he opened the eyes of business its impact on the environment, but most importantly, the opportunities available to manage these impacts from a life-cycle perspective. With Blessed Unrest… Continue
Added by Terence Jeyaretnam on February 3, 2009 at 10:30am — No Comments
The concept of Triple Bottom Line is widely discussed, but poorly understood. Mostly, the concept is idealistic and somewhat simplistic. This is by no means a criticism of John Elkington, Chairman of SustainAbility in the UK, who coined the phrase almost ten years ago. It’s a notion… Continue
Added by Terence Jeyaretnam on November 25, 2008 at 8:30am — No Comments
In aiming to disentangle the concept of sustainability, let’s focus on what a sustainable company may look like. But, even before a corporate embarks down the fallopian tube of sustainability towards the conception of becoming a more sustainable company, there are several barriers and challenges… Continue
Added by Terence Jeyaretnam on October 30, 2008 at 5:00pm — No Comments
Added by Terence Jeyaretnam on October 27, 2008 at 2:00pm — No Comments
Greenwash is a term that, in the 70s and 80s, was used to describe external corporate communications aimed at painting, perhaps not the complete, but indeed a greener corporate image than what was reality. Common perception is that Greenwash is very much dead, particularly with the introduct… Continue
Added by Terence Jeyaretnam on October 24, 2008 at 5:00pm — No Comments
Do you sometimes feel that you had left your brain behind in a decision you had made or your thought process? Do you feel that you do it far too often? Well, I do especially when it comes to living an excess lifestyle. We in Australia are only 3rd behind the United States and Canada in our ‘e… Continue
Added by Terence Jeyaretnam on October 20, 2008 at 2:00pm — 1 Comment
Everywhere you turn there are green products and services, and we are increasingly surrounded by green advertising. Some of the notable examples may include large billboards advertising the BP being the largest manufacturer of solar panels in Australia-, Virgin Blue offering carbon offse… Continue
Added by Terence Jeyaretnam on October 20, 2008 at 2:00pm — 1 Comment
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