March 2011 Blog Posts (18)

No this is not about Earth Hour, but rather a practical experience I recently had with some unconscious normative messaging and behaviour.

Recently I had a friend visiting from  Brazil staying in our apartment for 2 weeks. One of the first I noticed is that she never switched the lights off when…

ING will join thousands of other businesses and millions of individuals around the world on Saturday, March 26, at 8:30 p.m. to support the World Wildlife Fund’s (WWF) Earth Hour 2011. We're encouraging our employees to join us by pledging their support, too. It’s all about raising awareness and inspiring change – beyond one hour. When people turn off their lights for one hour, this collective action is not just a symbolic act in support of the planet, environment and communities, but also…

This blog is about the most important thing the majority of Australians and most people in developed countries can do to counter the climate change challenge.

It takes 16000 litres of water to grow 1kg of beef and similar amounts for other red meat..

Though it is raining a lot in the 2011 El Ninya  it is more than likely the next El Nino will be much drier and harsher than the last one.

Data of the averages annual flows over the last 50 years…

Last week, Woolworths announced its Sustainable Fish Sourcing Strategy. You can read the details on their…

The more we focus on behaviour change, the less likely we are to achieve it. That’s a comment that popped out of my mouth during a Behavioural Innovators workshop for sustainability professionals late last year. Someone called this a “Ninja statement.” It must have taken them by stealth. So if you believe in behaviour change, watch out: I’m about to go on the attack.

If only…

Here at Change2, creating digital content and tools to drive behaviour change resulting in sustainable outcomes is what we are all about. We've been working on it for a while, and through our sister company 2and2 - www.2and2.com.au - we've gained…