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Online Sustainability Reports
5 Replies
Started this discussion. Last reply by Mans Carlsson-Sweeny Jun. 16, 2009.
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Change2 - a proprietary site or a community site?
A few weeks ago as part of some research into sustainability websites I first encountered Change2.
I was initially excited and - to a certain extent I still am - that there is a social network for people interested in sustainability.
In Change2's own words on this site: "The Change2 network is a free central resource on sustainability that brings together individuals, business, government and NGOs."
However Change2 is also a business that sells consultancy services to the sustainability commu… Continue
I was initially excited and - to a certain extent I still am - that there is a social network for people interested in sustainability.
In Change2's own words on this site: "The Change2 network is a free central resource on sustainability that brings together individuals, business, government and NGOs."
However Change2 is also a business that sells consultancy services to the sustainability commu… Continue
Posted on March 8, 2009 at 9:30pm — 1 Comment
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I'm about to start a comparative review of Sustainability reports published online. I have two questions:
Who, in your opinion, does it well?
What criteria would you use to assess how successful an online report is?
Hi, I am currently working as a research analyst on sustainability in the Nordic countries (Sweden, Norway, Denmark and Finland). I cannot answer your first question in terms of Australian companies but have quite a few examples in the Nordics, e.g.…
Two good places to look are - and Global Environmental Management Initiative (gemi.org) and Banarra (www.banarra.com.au).
I guess as with any document - clear and honest communication stating current situation, plan and implementation. Ideally veri…
Change2 is and always has been completely transparent about the fact that it is a business. It is the first statement you see at the top left of our site when you visit it. Just to clear up what we do we are not consultants, we are vendors of an off…
A few weeks ago as part of some research into sustainability websites I first encountered Change2.
I was initially excited and - to a certain extent I still am - that there is a social network for people interested in sustainability.
In Change2's…
The question is about the credibility of a sustainability report published in online format, and I'd like to know what people in the industry think is important when assessing an online sustainability report.
I'm seeking two kinds of insights:
1. w…
Comment Wall (2 comments)
- At 2:21pm on February 26, 2009,
Leon Young said…
- Hey Adrian, I forgot to respond to your comment of a few weeks ago.
Yes you are exactly right, we are a vendor who runs a community site. We develop online behaviour change training and associated tools. The idea of the social network was originally to merely provide a support network for our products. We then realised that what we were developing would provide a valuable resource to the broader community, so we decided to make it public and see what happens.
So far reaction to is has been great, and so we are happy to continue supporting it.
Although as far as I know we don't have any direct competitors selling an identical solution, there certainly are other businesses involved in sustainability education and staff engagement, and several of them have active members on this site. We expect them to act with the same standards that we do. That is, if what they do on a commercial basis is relevant to a conversation, then by all means talk about it. But don't spam or use this site as a soap box for commercial interests.
Presently, we don't run advertising on the site. If we do it will be transparent and obvious as advertising, and separate from content. We'll probably put a link to our commercial website or a page about our solution on this site at some point, which I feel is quite reasonable.
Thanks for your suggestions and support of the site. I hope the discussion you've started gets some response.
- At 12:01am on January 25, 2009,
Leon Young said…
- Welcome to Change2 Adrian. Any ideas for the site, please let us know.
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