yes, Robert, and who let the polar bears board the plane :)
A recent article in the Wallstreet Journal might be of interest. 'The Secret to Turning Consumers Green'…
Some people still don't even understand what carbon emissions are and what it has to do with their daily life or even flying. So I don't think falling polar bears would help them to understand the issue.
I am currently doing my PhD at Griffith University on the Gold Coast. My research interest is in people's (travellers') perception of climate change and how this influences their travel decisions and experiences.
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Thanks for posting the 'The Secret to Turning Consumers Green' link. It is a great synthesis of behaviour change research. Societal norms are what it's all about.