Terence Jeyaretnam

Did you know that enough sunlight falls on the earth’s surface every hour to meet world energy demand for an entire year? That the average amount of solar energy that falls on Australia is about 15,000 times the nation’s energy use? Then there’s wind, geothermal, wave and hydro to draw on, in vast renewable quantities. Coal is cheap, but that’s because

… Continue

There are two types of people in the world - those who divide people into groups and those who don’t. In marketing, the practice of customer segmentation is important. It helps make sense of the complexity in the way decisions are made, especially in purchasing. Often, dividing people into four or five groups makes… Continue

There’s been a campaign of mind washing Australians, by those most to gain, to believe that a response to global warming through carbon mitigation will be at a significant cost to society that will result in job losses and a lower quality of life. This has virtually made the policy proposition for an emissions trading scheme a back-leaning ladder to climb. What’s more, this has turned the pinhole into a doorway for climate change deniers and skeptics to march into.

… Continue

The evidence is finally in. Business transactions do result in significant externalised environmental impact, which, if monetised, would result in a third of all profits from the world’s largest companies being eroded away. A recent report by Trucost to the United Nations has made this finding after modeling the environmental impact of the world’s largest 3,000 companies.

The report comes amid growing concern that businesses are merely paying… Continue

With the black clouds of the GFC looming upon us at the start of 2009, we were cornered to ask some big questions. So what of business sustainability? Is it still important?

Would businesses still seek to be green, or would the sustainability budget be one of the first to be cut? But, we were optimistic. In 2008 we no… Continue