Creating a better future
Posted on July 20, 2011 at 12:33pm 0 Comments 0 Likes
As we all know, the idea of sustainability is spreading steadily through the business community.
In addition to this we all know that the perception of being a green business has a positive impact on customer loyalty and over consumer purchasing decisions.
The next logical step is to think, as a business, how you can improve your sustainable image through the community. But let it be known that this comes with a big warning!
Beware of…
Posted on July 13, 2011 at 5:24pm 0 Comments 0 Likes
David Ji said… Thanks for sharing your experience in Busan - the place I was born (although I only lived there for a couple of years). Whilst I think that such initiatives taking place in my mother country (or any country for that matter) are great, whether they are genuinely driven by sustainability motive is questionable, imho. South Korea is not a resource rich country like Australia and the level of competition is fairly stiff at every level. Hence there appears to be a heightened awareness of the need to be thrifty which is kind of ingrained in the Korean culture. I wouldn't be surprised if they were doing it purely for the economic benefits - I'm being too cynical perhaps? The moral of the story is, never judge a book by its cover. Not intended to dispute your observations Scott, but knowing the people, the history, and the culture, I think it's fair to say that Korea is far from being a sustainable nation notwithstanding the current developments that are taking place.
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